|Things are really starting to happen fast around here! I’ve been published three times, customers are asking for more product, and events are asking me to be a sponsor!
Last winter, my NickelDime (makers of Caged Heat cocktail syrup) business partner, Jared Hirsch, and I met a Jewish food writer who runs a group on Facebook called Illuminoshi: Bay Area Jewish Food Professionals. Now, Jared and I both happen to be expat New York Jews living in Oakland, but Bay Area Jewish foodies? Um, okay. Well, it turns out the woman who runs it, Alix Wall, is AMAZING. The group is interesting and active! First, she asked me to post about my new product and when I did, she said, “Chefs/restaurant owners in this group: this is why I created the Illuminoshi. Nothing would make me happier than if several of you schedule tastings and start carrying Absinthia at your bar.” And guess what happened? Chris Cohen of Old Devil Moon invited me in for a tasting and now you can find ABSINTHIA behind his bar.
But wait, then she did more. She invited me to her home and interviewed me. Turns out Alix is a journalist, too, and she published the very first article about my absinthe and me. You know how people are always complaining about being misquoted and how wrong the story is? This one is entirely RIGHT. You can read it here in Berkeleyside.
I woke up the next morning to a friend’s post on my Facebook wall about another article, it simply said, “Third story down,” and a link. I scrolled past a couple stories about the horrible North Bay fires, and saw what I am calling a copycat article, linking to Alix’s article. The headline, however, was THE BEST:
Meet the cosplaying Absinthe maker of Burning Man
Further down in the Berkeleyside article, Alix had included a photo of me in full face make up serving absinthe at the Media Mecca Press party in 1998, and this blog had jumped on it. The cosplaying absinthe maker of Burning Man…I am still laughing about my new personal tagline!
In addition to getting calls from my first customers who are running out of product and requesting more (I’ll be right over with that!), I landed a personally very exciting customer late last week – Bull Valley Roadhouse in Port Costa. If you have read my website, you will know that I was gifted the name Absinthia in Port Costa at a party in 1997 when I served my first ever bottles of “absinthe.” It is so exciting to now have my real, authentic absinthe for sale just steps away from that epic night!
I have included some great recipes below that include absinthe. If you want to see more, I have launched a great resource – my collection of over 70 Absinthe Cocktail Recipes, all sorted by base alcohol. Is your favorite not there? Please send it to me, and I will add it.
If YOU have any leads on where ABSINTHIA should land next, please let me know, okay? I am self distributed in California and seeking national and international distribution. In fact, I have a restauranteur in Japan interested and am seeking a translator.
Thank you all for your support. It means the world to me.
Please scroll down for recipes and events.
CGF Chief Green Faery